Over the next few days, you'll begin to see the first of a number of changes on SportingPulse as we launch our new Network portal and begin the process of re-branding our products.
Its a long story and has been a good process to go through - but for now, we'll make it as succinct as possible...
www.sportingpulse.com is changing:
Traditionally, SportingPulse has been a provider of leading sports technology tools to sport; from grassroots clubs through to International Governing Bodies. Excellent.
|Current site - Focus on technology|
However, in the recent past, we have turned our business model around in order to be able to fund the use of our tools at no cost, through aligning with commercial partners who integrate messages through branding assets (such as the successful 'Top of the Bailey Ladder' competition). On top of our free software services, our goal is to bring a new source of funding for sport at all levels of the game - and we will achieve this over time.
Currently (as above) our homepage reflects the technical side of our business only; but realistically nowadays the SportingPulse brand wears 3 hats. So, we've re-aligned our site as follows:
1/ The SportingPulse Network (for players):
The power of SportingPulse to our commercial partners is in the result of our aggregated network.
For example benefits to sport, such as our YouTube Partnership and the provision of free software to sport was achieved through the power of our aggregated, 3 million strong community and the need of commercial partners to have their brand integrated and acknowledged.
2/ Sports Solutions (for sport):
This section of the site deals with the traditional arm of our business; software solutions of high value to sport, how to use them, or how to get started.
3/ Marketing Solutions (for partners):
We have many brands that want to partner with SportingPulse and we are committed to achieving this in the most beneficial way for the brand, and also for sport. Sport is our business, so continuing to find ways to introduce brands to sport in an integrated way and to the benefit of sport is our core objective.
|New site - Focus on Network|
Names of the products you use are changing:
Over a period of 10 years, our brand has become very wide and fragmented. We have many naming conventions that do not house SportingPulse in any way.
|We have brand fragmentation!|
We are simplifying our brand in that products such as 'Sportzware Membership' and 'PayMySport' (both SportingPulse products!), will fall under a simpler naming convention - SportingPulse Membership and SportingPulse Payments.
Our research shows that overwhelmingly, the SportingPulse brand is trusted and highly recognisable. We are blown away by this, as we had always considered ourselves to be powering sport (i.e. in the background) - and perhaps hadn't valued our own brand and what we've stood for over a long period of time.
So, we want to put the SportingPulse name back into the mix, especially when it comes to very important sport processes, such as Online Registration and Payment of season fees.
This does not affect our partners and brands such as FootyWeb, The Basketball Network, or LeagueNet. Its just a way for SportingPulse to align our properties so we are able to consolidate our brand into the future.
We are building destinations:
We have a lot of GREAT aggregated data - a lot of great news and advice within the network. We also try to help where we can, whether by setting an example in not supporting alcohol or gambling advertising in our network, or supporting sport and government initiatives where its required.
To achieve our goals of displaying great stats and aggregated news, we're building destinations by sport, and also across advice verticals.
You will have seen GameDay, which is based around news and advice for sport, plus housing competitions and microsites for our partners.
|GameDay - sport advice and competitions|
We're also building destinations on a sport-by-sport basis that will aggregate news, results and stats from around the portal and become a hub for sports in the future.
|AFL aggregation in the SportingPulse Network|
These destinations are aligned with the brand guidelines and we believe will add value to both the Network and commercial partnerships.
We'll give you more information as we continue to move forward.
Firstly, you will see the a new sportingpulse.com. From there, the SportingPulse brand will be re-established as powering certain sites, or the brand itself replace existing product names you may be familiar with.
Its a big job, and we want you to be a part of it by providing feedback as we continue to work on our product suite. Thanks for reading!
(Any questions? Ask them here, or contact our Customer Service Team - email@example.com)