You have probably seen websites within your sport that have a function called the ‘Club Finder’, ‘Postcode Locator’ or something similar… what you may not have realised is that the search results display information that comes directly from the database.
By adding in the four-digit postcodes of your suburb (and surrounding suburbs) into the Locator section of your membership database, users of these search tools will be able to find you much easier.
This process should take you only a few short minutes, and only needs to be undertaken once.
Don’t forget surrounding suburbs
As important as it is to indicate the suburb where your club is located, it is probably even more important to include the surrounding suburbs too.
Let’s use the example of a family living in the inner suburban Melbourne suburb of Caulfield (3161), and they have a child who is interested in joining the nearest AFL Auskick program.
They might visit the Auskick website (www.aflauskick.com.au) and use the Centre Locator tool on the home page, by typing in ‘3161’ into the search field.
But their nearest centre might not actually be in Caulfield itself - it might be in a nearby suburb such as Elsternwick, Malvern or Ormond.
If you are an administrator for the Ormond Auskick centre, you’d obviously want any kids from Ormond being able to locate you – but you’d certainly also want kids from Caulfield being able to find you, contact you, and come and participate with you too.
Where to enter post codes into the database
Your club, league or association’s post code information can be found in the ‘Locator’ section of your database, in a field labeled ‘Postal Codes Serviced’.
How many post codes is too many?
Obviously this will differ depending on your location, but as a general rule of thumb we recommend entering in somewhere between 6 and 10 relevant post codes.
Inputting too few post codes runs the risk of less people finding you, but inputting too many post codes runs the risk of the search results becoming too diluted and less meaningful (i.e. becomes harder for people to find you!)