By no means do we suggest social media become the sole methods of communicating to your members – physical mail-outs, emails, SMS and other more traditional methods certainly still have their place, and don’t forget, different people graduate into the technological age at different rates – but the advantage of using social media (e.g. Facebook and Twitter) is that they are so easy to set up and to use when sending out updates and messages.
The other great advantages of social media are the interaction you can create within your clubs, communities and members, as well as the timing by which people can get your message.
With the ever-increasing prevalence of smart phones, many of your players will no doubt have social media feeds displaying directly on their devices, or at least notifying them of such updates. Normally if they ‘follow’ you on Twitter or ‘Like’ you on Facebook, it means they have a vested interest in the club and are interested in what you have to say – so why not take advantage of that interest and keep them up to date.
With any piece of communications you employ, don’t forget one of the key elements – content is king – which simply means think about your audience and ensure the message will be appropriate and relevant to those people.
A great tool for clubs…
We recently introduced a social media widget for clubs to easily add their Facebook and Twitter accounts into their SportingPulse websites, and we aim to add to this widget in the future by providing other social media platform options.
Check out Keysborough Basketball Association for an example:
So what are you waiting for? Discover social media for yourself… and start using it to spread the good word about your club and its efforts.
- Visit our SupportWiki for instructions on how to set up the Social Media widget within your SportingPulse website.